Who This Course Is For
Counselors & Career Advisors
Ready to formalize services into
a structured program
District & Program Leaders
Responsible for demonstrating program
impact to administrators or funders
Educators
Bringing structured career programming into their classroom or department
What You'll Learn
Understand the full program development cycle, from needs assessment to revision
Identify and analyze target audiences within educational settings
Write clear, measurable learning objectives aligned to student needs
Select appropriate content, delivery methods, and resources for career programs
Apply evaluation models to measure student learning and program impact
Develop internal and external promotion strategies to increase participation
Identify barriers and create contingency plans
Revise programs using evaluation data and stakeholder feedback
Outcomes
Strengthen your ability to design, implement, promote, and evaluate career advising programs in schools, colleges, and educational organizations. This course provides a structured, step-by-step framework to help advisors move from informal service delivery to intentional, outcomes-based programming. You'll learn how to align services with student needs, institutional priorities, and accountability expectations. By the end of the course, you'll be equipped to support scalable initiatives that improve student engagement, career readiness, and long-term outcomes.
Applied Learning
Throughout the course, you'll apply a structured 12-step planning model to a real or hypothetical career advising program within your educational setting.
Conduct an environmental scan to identify institutional priorities and constraints
Define a target student population and assess their career development needs
Identify key stakeholders, including administrators, faculty, parents, and employers
Draft measurable objectives using outcome-focused language
Design an evaluation plan aligned with student learning and behavioral outcomes
Select content, materials, and delivery methods appropriate for your audience
Develop a promotion plan to increase student participation and stakeholder support
Outline a detailed implementation timeline with assigned responsibilities
You'll leave with a practical program planning blueprint that can be implemented, refined, and scaled within your institution.
Why Career Advisors Choose ICAD
"This course has provided me with the skills needed to better assist my high school seniors in selecting the best paths for them as they graduate and head out into the world."
"Learning how to scan the environment, identify stakeholders, and build a strong promotion plan gives structure to the work we are already doing in connecting students to career opportunities. It reinforces the importance of being intentional and strategic, rather than reactive, which leads to stronger program outcomes."
"The course was easy to navigate and the assignments challenged me to rethink how I engage with students."